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RMI website color coded UX design 2013

Rocky Mountain Institute - Web Design


October 03, 2013

Art Direction, Digital, UX Design
About This Project

Complete Website Re Design for Rocky Mountain Institute. Since 1982, Rocky Mountain Institute has advanced market-based solutions that transform global energy use to create a clean, prosperous, and secure future. An independent, nonprofit think-and-do tank, RMI engages with businesses, communities, and institutions to accelerate and scale replicable solutions that drive the cost-effective shift from fossil fuels to efficiency and renewables.

The Institutes Reinventing Fire Strategy based on five different sectors are the base for the UX design and navigation. We used color coding and gave each section one specific color to provide the user with an easy way to navigate around. The overarching goal for this re design was to lead with engaging visuals to draw the audience into the scientific content.