With the talk to create a powerful visual for our theme: Speeding The Energy Revolution
I designed the cover with an elegant and simple die cut curve visualizing a speedometer. The glow of the earth on page three shows through the die cut and embodies the huge mission of the energy revolution.
The curve of the speedometer, as the feature design element shows up on every page in different variations. We also used the curve with the added speedometer dial to show case stages and speed of our programs.
I designed the table of contents using the dial lines of the speedometer for a rounded design consistency. Those same lines also created the navigational tool positioned at the top right of each spread to show the reader which section each story belongs to.
Rocky Mountain Institute & Carbon War Room, Print run: 4250 This annual report is printed with vegetable-based inks on CPC House Paper. CPC House Paper features FSC and SFI Chain-of-Custody Certiﬁcation and are Lacey Act compliant. 100% of the electricity used to manufacture the sheets is generated from Green-e certiﬁed renewable energy.
November 20, 2015