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Building Available Power’s Digital Identity: New Brand, Logo & Website Design

B2B: Responsive website design for Available Power

B2B

Date

June 01, 2022

Category
Branding, Digital, Websites: UX/UI Design
About This Project

We partnered with Available Power to create a completely new brand identity, designing a modern logo, cohesive visual identity, and a fully optimized website that aligns with the organization’s mission in the clean energy sector. Our approach focused on clarity, usability, and scalability, ensuring the brand effectively communicates its expertise while remaining adaptable for future growth.

Brand Strategy & Logo Design

Starting from the ground up, we developed a new brand identity that reflects Available Power’s innovation and leadership in clean energy solutions. The logo design embodies sustainability, reliability, and forward-thinking progress, incorporating a visual language that speaks to both industry professionals and key stakeholders.

Intuitive Website Design for an Optimized User Experience

With a user-first approach, we designed an engaging and easy-to-navigate website that ensures:

  • A dynamic homepage that highlights Available Power’s mission, services, and industry expertise.
  • A streamlined site structure that prioritizes quick access to reports, insights, and project information.
  • Enhanced search functionality, ensuring users can easily find relevant content in just a few clicks.

Scalable & Easy-to-Manage Content System

To support long-term content strategy and avoid website bloat, we implemented an intuitive content management system (CMS) that allows non-technical team members to update the site seamlessly. We also developed a structured content categorization and archiving process, ensuring long-term usability and organization.

A Future-Ready Digital Presence

Beyond design, we provided brand guidelines to ensure consistency across all digital and print materials. The refreshed brand and website now serve as a powerful platform that not only communicates Available Power’s expertise but also positions the company for growth, engagement, and industry leadership in the clean energy transition.