Power Your Community – A Brand designed for homegrown renewable energy, powered by American workers.

About This Project

Power Your Community — A meaningful Brand Identity Brought to Life

Power Your Community brings together clean energy, strong communities, and good-paying union jobs. The initiative supports America’s transition to renewable energy by building local support for large-scale clean energy projects while ensuring that the workers and communities hosting those projects share in their economic benefits.

FormEnvy brought the brand to life by creating a bold, approachable visual identity that connects the worlds of energy, labor, and community. The identity centers on a distinctive sun, hard-hat, and lightning-bolt mark—a simple visual story of renewable power and the people who make it possible. A confident American-inspired color palette, strong typography, authentic worker imagery, and a flexible graphic system extend that idea across digital communications, events, educational materials, apparel, and branded merchandise.

The result is a brand that feels optimistic, credible, and human rather than corporate. It gives Power Your Community a recognizable voice while making a complex conversation around energy development immediately more accessible.

What makes the project especially meaningful is its focus on the connection between progress and people. Clean-energy infrastructure is not only about technology and carbon reduction—it is also about jobs, livelihoods, local economies, and the communities where projects are built. FormEnvy’s visual system puts those people at the center of the story, creating a brand that can build recognition, inspire participation, and communicate a shared vision for a cleaner and more equitable energy future.