Member Event Design – Business Renewables Center

About This Project

BRC Member Event Branding

For this project, I developed a cohesive and vibrant event branding for the Business Renewable Center (BRC) Member Event, centered around its core program categories: Connect, Learn, Analyze, and Find Opportunities. Since BRC focuses on connecting people, the primary design theme featured connection points to visually represent the “Connect” category.

To enhance user experience and create a dynamic, recognizable visual identity, I assigned distinct bright accent colors to each category: turquoise for Learn, red for Find Opportunities, and blue for Analyze. Each area was paired with a unique icon, reinforcing the clarity and impact of the event’s purpose.

Project Goals:

1. Make the Event Attractive and Memorable
   • Designed elegant, visually appealing materials that attendees could wear with pride and easily identify with.
   • Personalization was key, offering attendees a choice of visuals like solar, wind, connecting, and target imagery.
2. Deliver a Fun & Professional Environment
   • Created an engaging yet professional atmosphere that encouraged repeat attendance.
3. Create Consistency
   • Repetition of the four core colors and themes from the website ensured strong brand recognition across all touchpoints.
   • Every aspect of the event, from lanyards to table numbers, was meticulously branded for visual consistency and long-term brand alignment.

Deliverables:

• Digital app banners
• Folder designs
• Photobooth artwork
• Directional signage
• Event bags and water bottles
• Lanyards
• BRC animations
• Stand-up banners
• Flashcards
• Speaker podium boards
• Printed signs for SG stands
• Sponsor easel boards
• 5×7 tabletop signs
• TV screen designs
• PowerPoint presentation templates
• Website elements
• Sponsor stand-up banners
• Color scheme management

By integrating the key visual elements from BRC’s website and program categories, this project successfully established an engaging, memorable, and cohesive event experience.