"TOGETHER" Appeal Campaign Direct Mail Brochure
2012
Together, we can transform the world
Building a brighter energy future together.
This campaign was designed to win new donors and inspire existing donors to give more money.
This was a direct mail brochure with 11 pages was designed to engage and inspire donors quickly and give a good clear overview of Rocky Mountain Institutes important work.
By utilizing a tab system the end user could quickly get to the information they were most interested in.
The brochure is designed in a #10 envelope horizontal format which made it easy and cost effective to send it to 52 000 people.
The brochure was accompanied by an HTML e-mail campaign and as well as social Media campaign, a annual report and website pages.