Grass Fed Foods – Packaging Design

About This Project

Grassfed Foods Packaging Design Project

For Grassfed Foods and TETON, our packaging design focused on creating a clear hierarchy that speaks directly to busy shoppers. At a glance, customers know exactly what they’re looking at—be it grass-fed beef, sausages, or other premium products.

We prioritized attractiveness and simplicity to ensure the design catches the eye on crowded shelves. Using bold yet natural typography, vibrant colors, and clear imagery, the packaging stands out without being overwhelming. It immediately communicates key benefits like “grass-fed,” “healthy,” and “family-friendly,” while secondary information—like certifications and dietary suitability—is subtly integrated.

To address intolerances and dietary needs, we streamlined messaging to highlight essential attributes like “gluten-free” or “paleo-friendly” while reducing clutter from unnecessary icons or text. This ensures shoppers feel confident about their choice without being bombarded by excessive information.

The result is packaging that not only stands out on the shelf but also guides the shopper quickly and effortlessly to their decision, making it the natural choice over competing products.