In my role as first Art Director then Creative Director at RMI, my continuous focus revolved around fortifying the organization’s brand through the development of a contemporary, sophisticated design product family. By establishing a cohesive and compelling visual identity, we have not only enhanced brand recognition but also expanded the reach of RMI’s scientific endeavors to a wider audience. The comprehensive visual branding initiative encompasses logo redesign, establishment of new brand standards and colors, creation of a modern website and blog, development of report templates, and the enhancement of all digital and social media elements. Notably, I led the successful rebranding of Rocky Mountain Institute in 2012 and again in 2016.
Colorado, USA
started 2012