Theme: Scaling IMPACT
We chose to visualize RMI’s impact and model to scale impact with a stylized visual concept of a dandelion. Out of the core, the logo, grows the impact areas, achieving several impacts, visualized as circles. RMI creates spinn off’s and set’s them free, which are the seeds flying away.
It is printed in silver ink on the cover and each specific article shows off the concept calling out each impact area and following impact.
Rocky Mountain Institute, Quantity 3500, size 7 x 11, Stock 100# Cougar Opaque, 80# Cougar Opaque, 40 page plus cover