BRC Member Event Branding
Based on website and for different program categories: Connect, Learn, Analyze and Find Opportunities
BRC is all about connecting people. Therefore the main design is showing connection points for connect.
For an exciting and recognizable user experience I decided to use bright accent colors for each benefit of the Business Renewable Center.
Turcoise for Learn, Red for Find Opportunities and Blue for Analyze
Each area is supplemented by an icon.
#1: MAKE THE EVENT ATTRACTIVE AND MEMORABLE
• Offer beautiful, elegant designs attendees want to wear and can identify with
• Make it personal. Offer a choice between solar, wind, connecting, and target imagery
#2: DELIVER A FUN & PROFESSIONAL ENVIRONMENT
… and people will want to come back!
#3: CREATE CONSISTENCY
• Repetition is key, so people start remembering the visual brand
• Everything is branded, from lanyards to table numbers
• Longevity: we strategically used the four key colors and themes from the website
Event at Goldman Sachs New York