Member Event Design – Business Renewables Center
Folder in Action
Stage background Animation showing networking structure
Network structure design - Folder
Screen conference Design
Stand up banners with network structure
photo booth with network structure
Speakers podium with network structure
Badges
Bag Design
Bag Design
single bag
bag design: find opportunities
Bottle design
Large Stand Up Banners
connect
Learn
Find Opportunities
Analyze
website UX Design - roadmap for buyers
website UX Design - exclusive Member platform
Table Numbers
Directional Signage
Directional Signage
Name badges
Questionair cards
Velcro Arrow and Room Name Directional Sign
Speakers Podium Conference Room_2
Banners
Banners during conference
Agenda book
Agenda book in Use
Agenda book
Agenda book cover
Conference in Action
About This Project
BRC Member Event Branding
Based on website and for different program categories: Connect, Learn, Analyze and Find Opportunities
BRC is all about connecting people. Therefore the main design is showing connection points for connect.
For an exciting and recognizable user experience I decided to use bright accent colors for each benefit of the Business Renewable Center.
Turcoise for Learn, Red for Find Opportunities and Blue for Analyze
Each area is supplemented by an icon.
Goals:
#1: MAKE THE EVENT ATTRACTIVE AND MEMORABLE
• Offer beautiful, elegant designs attendees want to wear and can identify with
• Make it personal. Offer a choice between solar, wind, connecting, and target imagery
#2: DELIVER A FUN & PROFESSIONAL ENVIRONMENT
… and people will want to come back!
#3: CREATE CONSISTENCY
• Repetition is key, so people start remembering the visual brand
• Everything is branded, from lanyards to table numbers
• Longevity: we strategically used the four key colors and themes from the website
BRC Event Branding
Event at Goldman Sachs New York
Date
April 2018